Join Poll, Help Willing Willie Advertisers, and Win!

Let’s help Willing Willie advertisers determine where to put their promotional budget. We will give out three Php100 fastfood gift certificates if you (1) answer this poll and (2) by ‘LIKING’ Better Filipinos on Facebook (click the Facebook link below the poll).

We will close the poll after Sunday, May 15, so make sure you tell as many people as possible about our polling.

LIKE our page here and you may just get one of the three humble raffle prize we have for you. It is our way of saying thank you for participating in this advocacy.

Announcement of our three winners will be on May 16 via Twitter, Facebook, and WordPress. Thank you for joining the poll! For Better Filipinos, don’t forget to always MIND YOUR MEDIA.

By krisatienza Posted in Shows

Pro-Poor Willie? Here’s Five Ideas for you

Willie Revillame

Are you sincere in helping the poor, Willie?

“Di ako masamang tao. Ang hangan ko lang ay magpasaya at makatulong sa mga mahihirap.” (I’m not a vicious person. My only desire is to bring happiness and to help the poor) – Willie Revillame, TV host (April 8, Yahoo! OMG Phils)

Willie, if you are sincere in helping “the poor”  please take my five suggestions then. If you are comfortable enough to say that you can go down from your lofty place to help the poor then you can help out more causes – if you are already doing so.

These are things anybody can do to help the poor.

  1. Build and operate shelters for the poor
  2. Join and support Gawad Kalinga projects
  3. Support a foundation that sends underprivileged teens to school (Real LIFE Foundation
  4. Support programs that inspire poor to build livelihood for themselves
  5. Put up an after school program for kids

His words remind me of politicians – and those who are in power – who timelessly use and patronize the poor to cement their “claim” as their champion. I think it’s time to really put money where your heart is, Mr. Revillame.

Five questions we dare ask Willing Willie

Willie Revillame

Should we return power to this show?

Set aside morals and ask this, “Do we want Willing Willie back on air?”

I will attempt to post only five questions that will help me answer not just the sentiments of the recent controversy because that’s too shallow but to look at the show’s merits (and other shows for that matter) and see if this show has any worth to the public. Continue reading

Why boycott CDO?


UPDATE (April 9, 2011) We invite you to read a related post on this matter of consumer activism, which many of us have become part of.

UPDATE (April 8, 2011) – IN A SUDDEN turn of events, CDO Foodsphere, Incorporated announced their advertising budget pullout from Willing Willing Show on TV5 this afternoon. “True to our statement dated March 31, 2011, this is to announce that our sponsorship Continue reading

Let’s take Jan-Jan’s Cause to Congress!

THERE’S POWER IN NUMBERS. Thank you for supporting our effort in writing all Willing Willie advertisers. Let’s now take our cause to the 15th Congress. The House Committee On Welfare of Children has led any efforts to act on Jan-Jan’s case so I made another letter template asking why they haven’t done more to lead this investigation.

Please copy and past the petition below and email it to Hon. Aurora Enerio-Cerilles who is the committee head of the said group. This effort is not to put down any lawmaker. This is to see if they’re out for our nation’s good. Let’s continue the work.


(Please copy the letter-template below, click the link below, and paste it on the field)

Dear Hon. Aurora Enerio-Cerilles:

Since Congress called for an investigation to the Willing Willie show incident, the Committee on Welfare of Children you lead have not made any visible steps nor file any bill that will protect the – welfare of children. The committee you head has jurisdiction over “All matters directly and principally relating to the needs, education and overall welfare of Filipino children. . .” I am surprised that it took Hon. Lorenzo ‘ Erin’ Tañada and Hon. Bernadeth Herrera-Dy to file House Bill 1146 (MTRCB Code of Ethics) and House Bill 4455 (Children Act of 2011) respectively. 

Children are not a side issue and as a citizen of this nation, I have equal responsibility to do every right thing to protect their rights. This includes closely monitoring every move congress makes that will curb abuse made on minors.

If congress will not do more, please know that this letter effectively becomes a record counting the number of days until members of this 15th Congress passes a bill that protects children’s rights. 

Respectfully yours,




Ipadala po dito: Hon. Aurora Enerio-Cerriles

Please send it here: Hon. Aurora Enerio-Cerriles




Tagalog version:

Salamat sa inyong pagsuporta sa pagsisikapang sulatan ang lahat ng mga advertisers ng ​​Willlie Revillame‘s show sa TV5, Willing Willie upang huwag nang mag-advertise sa show, gayunpamanhindi hihinto dito ang petisyon. Ang responsibilidad na ipasa ang mga batas na magpoprotekta sa karapatan ng ating mga anak ay nasa Kongreso. Dahil dito gumawa ulit po ako ng sulat upang ipetisyon ang agarang pagpasa ng nararapat na batas. Paki-copy and paste na lang po ang template na nasa baba at ipadala ito sa namumuno ng komite na si Hon. Aurora Enerio-Cerilles. Ang bawat miyembro ng kongreso ay may paunang responsibilidad na gumawa ng batas na magpo-protekta sa interes na ating bansa. Kailangan kumilos na po tayo ngayon upang masiguro ang pag-pasa ng batas para hindi na maulit pa muli ang pangyayari na katulad kay Jan-Jan.

Binibigyan ko din po ng parangal at pasasalamat sina Hon. Erin Tañada at Hon. Bernadeth HerreraDy sa agarang pagkilos sa isyu at pag-file ng House Bills 4455 at 1146.
Ipagpatuloy ang trabaho. May lakas sa nakararami.

Why are we doing this?

Every member of congress has the sole responsibility to enact laws that should protect our interest as a nation. We need to act responsibly and make every member of congress accountable to ensure passage of laws and such acts will not be repeated. 


Special Thanks

To this end, I want to thank Hon. Erin Tañada and Bernadeth Herrera-Dy for acting on the issue and filing House Bills 4455 and 1146. 




Help us Tell Willing Willie Advertisers, STOP!

(UPDATE! Send petition to congress too. Click here.)


THERE’S POWER IN NUMBERS: If you want to help stop Willing Willie’s unjustifiable maltreatment of its contestants – including children – please help me write letters to advertisers asking them to stop advertising in that show.

I made a template letter you can copy and paste to the heads of marketing from each advertiser of the show. I also posted the links of each advertiser’s ‘contact us’ form below.  

Dear Head of Marketing:

The Willing Willie March 12 incident became the spark of a public display of indignation detesting the culture manifesting from this show. The producers of the show lacked remorse when it issued a public apology supposedly addressing the situation. 

I can no longer tolerate the producers claim that this is an isolated incident. I detest the offensive excuse and remark TV5, Willie Revillame, and the executive producers gave in defense of their action towards the 6-year-old contestant, Jan-Jan. 

Willing Willie no longer reflect the ideals of your product. Please pull out your budget from the show and re-direct it in more effective promotions in other mediums/networks. If not, I will boycott your products as a sign of my support to the preservation of every person’s dignity guesting on this show.


WILLING WILLIE ADVERTISERS (Click on the link to re-direct you to the brand’s contact page)

Unilever – makes Vaseline

Contact Us:




Liwayway Marketing makes Oishi crackers, Smart-C Juice


P&G makes Head&Shoulders, Tide


SMART Communications


Aldrtz Corporation makes Pau Liniment


Technomarine (Asia Region)


Nurtiasia makes UFC Banana ketchup, Mang Tomas


Cebuana Lhuillier


Belo Medical Group (Reportedly pulled out but still send letter)



If you want to know more about why this move is relevant, please visit these other posts:

Parents, Willie Revillame, TV5, and Audience Shames Six-Year-old child

Despite apology, TV5 and Willie are not sorry

TV5’s Apology and What Jan-jan’s Face Shows