The Dip by Seth Godin

Ernie really comes up with some winners here: Dips, Dead Ends, Joyrides, Lotteries, and Quests � iHack, therefore iBlog.

Here’s a taste:

Joyrides are things you do just for the fun of it, without caring if you’re getting anywhere. Seth himself said (roughly) that “if you play the flute just because you enjoy it, not because you’re trying to make a living as a flautist, then The Dip doesn’t matter.” It is worth noting that for some people college is Joyride, not a Dip!

Lotteries are a particularly seductive variant of Dead End that looks like a Dip, in that we periodically see people who do make it out into the Good Life.  Unlike a Dip, though, there is nothing we can do to ensure we make it through to the other side; we are at the mercy of external forces. Thus, even thought there is a non-zero chance we might win the Lottery, for most of us it really is a Dead End, and a complete waste of our potential for greatness. This is particularly true for Talent- (rather than Skill-) based disciplines, where the Lottery took place before we were born.

Quests, on the other hand, are Dips that look like Dead Ends. Seth encourages us to pursue Dips where we can make measurable progress towards a well-defined goal. However, he admits that this doesn’t apply to things like cutting-edge scientific research, where there there are no guarantees or guidelines; fortunately, he says people like that won’t be discouraged by anything he says in his book.  🙂

However, I think he overstates the case when he says Quests (like Crick & Watson’s search for DNA) don’t have measurable progress.  They do, but it is a matter of personal growth and accumulated wisdom, not the usual business metrics.  Even though we may not reach what we thought we were aiming for, a worthy Quest enobles us and ends up benefiting humanity.

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Willie: Resignation, Wowowee, and playing god?

It is no secret that the program “Wowowee,” for almost five and a half years, has been the core of my existence. The program gives me a sense of purpose because I make people happy and I give them hope that, despite their difficulties, they can make things happen for themselves.


Wowowee host, Willie Revillame, is seen to be exiting the popular noontime show of network giant, ABS-CBN. It will be remembered that the host put ABS-CBN in the spot by asking the management to choose between a radio entertainment host and him. The sadder part though is not his exit but his thought that he could play god to the people joining the show by giving “them hope.” I wonder what person like this think by giving less privileged citizens of this nation money and making people rely on them instead of filling people with value like dignity, respect, and honor? Money will indeed blind you and it’s sad that he already professed that his life revolving on a temporal matter instead of something that will give him more in life – say, The Bible. Move on, Mr. Revillame. There’s more to life than material things and money. I hope you will be able to see joy beyond the money you enjoy.

Seattle’s Best but not the logo


It was called names like Seattle’s blood bank but Starbucks – owner of Seattle’s Best (Whoa! That’s also a surprise) – wouldn’t budge. It still thinks that it has the best logo that will merge and meld well as time goes by. Will it grow on me? I don’t feel it yet but the only justice this logo will ever get is when it proves to be better than Starbucks – the other Seattle’s best coffee of the state of Washington.